Advertising
This one is a given, paid search, social media advertising, local magazines, display advertising are all excellent ways of bringing in new visitors to the website. Getting your brand in front of people is key to generating more views. Adapting your paid advertising to suit your goals is key, as your want to increase sale conversions as much as you want more traffic.
Social Media
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content.
Make Sure Your Site is Responsive
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Even if you have a basic website, you still need to ensure that it is accessible and comfortably viewable across a range of devices, including smaller smartphones.
Make Sure Your Site is Fast
Nobody is going to wait over 10-15 seconds for a website pages to load. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
Examine Your Analytics Data
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies.
Keep working on your website
One of the most important things to do is to keep working on your website. There is never such a website as a ‘finished’ website. Keep updating, keep adding content, and keep tweaking it
Blogging
Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.
Email Marketing
Email marketing is a great way to pick up new customers. So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. A friendly email reminder about a new service or product can help you boost your traffic.
Contests and Giveaways
Contests and giveaways are a great way to get more followers on social media, increase engagement, and drive traffic to your website. When you run a contest or giveaway, it usual includes sharing a post or tagging 1or 2 friends in that post to enter. For the cost of the item or service your giving away, the amount people you are reaching is extreemly cost effective. At the end of the day, people love free stuff!
Instagram influencers
Bloggers and social media celebrities are highly trusted by their followers, so getting them to feature your product or website is an effective, organic tactic for increasing your traffic. There are specific techniques to target certain influences in relation to your product or service. For example if you are selling beauty products, you would want to target a trusted beauty page who can showcase your product to thousands of followers who are interested in the same thing.
Conclusion
There are many strategies and tactics that can be used to generate more traffic. Increasing traffic starts with picking a tactic and mastering it, rather than trying them all at once. If you have any questions regarding gaining more traffic on your website, get in touch today and we can help you.
